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44GuitarBoy 5 years ago
So I'm still working hard on my print ordering app. Works great on mobile and on desktop, and I get an email notification when an order is placed. I'm debating on what to do about payments. I definitely want people to pay up front for orders, but I feel lazy and don't want to code a basic Stripe or Square implementation. Right now the message says that the customer will receive an invoice and that payment is required before production. I'd just send them an invoice to their provided email through Square.

I guess I'll just have to bite the bullet and implement something because that sounds like it'd piss off some people to have to wait for me to send the invoice before producing. Would just be so much easier to make them key in their card so I can produce right away.

I will be getting a copier contract with a local company for only $140 a month and it includes all maintenance and consumable parts, as well as 3k BW copies for free every month. Each additional BW is $0.0055 and each color is $0.055. The printer itself will be a Kyocera Taskalfa and it's capable of 11x17 paper and really thick stocks.

Here's what I have for the app so far: https://xbit.x10host.com/orderbuildernew.php


So I need your opinions on something.

I plan to offer nationwide shipping to customers, and to post the app on the Google Chrome Webstore. Chromebook users are limited to Google Cloud Print, which is okay in a pinch but GCP doesn't let you specify paper type and other advanced settings. Just size, margins, # of copies.. You can't choose cardstock for example.

So with that said, I'm thinking I could post the app in the Chrome webstore for like $1.99 BUT program the app to give them $1.99 off their first order. So reimburse them the cost of the app. I like the idea because if people get the app and don't need to place orders right away, it gets me easy money, and if people are gonna buy it for $1.99 and place an order, I get more money to offset the reimbursement anyways. I will charge for shipping too obviously if the order isn't over a certain amount. If they never place an order that's even better obviously lmao.
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70.:A-MAN:.
5 years ago
@GuitarBoy It's not so much about what the product entails as it is about the brand recognition/perception that dictates whether or not people consider it "premium". Prime example is Apple who products are arguable inferior to many others, but because of their brand, they are perceived premium.

Obviously not a 1-to-1 comparison, but it still gives a pretty decent example.

If you can convince your customers before they pay the upfront fee that they're getting a premium service, then you should be fine.
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44GuitarBoy 5 years ago
Honestly, the more I think about it the more I would rather just start off advertising locally. I don't want to get dozens of orders a day. If I can't handle the capacity then people won't want to come back. So I think I'll stick to local for now. But I think the app store will be a good way to get exposure. You have to admit that a print delivery service app sounds cool if you don't have the capability of printing it yourself at home and all. Idk. Once it's on the web store, it will definitely be one of a kind.
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44GuitarBoy 5 years ago
@.:A-MAN:. See, I think it's leaning more towards premium for a few reasons.

You figure the 7 day turnaround for delivery orders. They could just as easily go to Staples and get something done right away. Or go to Best Value Copy to get copies for as little as $0.027.

Not to mention I'm going to make a flat shipping charge for all orders under $100 before tax. The pay wall kind of filters out the people who wouldn't even want to pay shipping costs.

And imo if you have a Chromebook or laptop of any sort, you're off to a good start. Some of the people that come in to Staples I swear man... Not even a cell phone. Just a house phone. Lol.
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70.:A-MAN:.
5 years ago
@GuitarBoy It does go either way, but the success of the way largely depends on your target audience. "Premium services" typically targeting fewer customers with larger wallets tend to be better off with the up-front fee because those customers don't mind spending a bit more to get what they feel is better than the alternatives. "Value services" that target customers with less money, usually by offering more competitive prices (as you're doing), benefit most when they can just get as many customers as possible.

It seems from what you're describing, you're much more on the "value service" side of things (which is exactly what I would recommend since you simply don't have the budget to market yourself as a world-class premium service) and thus I feel you'd be losing money (compared to what you would have made otherwise) by putting the paywall there.
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44GuitarBoy 5 years ago
@.:A-MAN:. I feel like this goes either way. lol

I'll think about it more prior to releasing the finished product. Now to look into Stripe. ugh ha
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70.:A-MAN:.
5 years ago
@GuitarBoy Well what I'm saying is, is that clearly you're already making good money on your per-order margin. Do you think the number of customers turned off by the up-front fee is worth it? Looking to the mobile app market, I would say no. It's almost always better to just have more feet in the door, even if that means losing some up-front money because someone who doesn't download the app will NEVER make a purchase whereas someone who tries the app cuz it's free MIGHT make a purchase. Thus the you make up the "lost" up-front cost by the higher quantity of orders.
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44GuitarBoy 5 years ago
Also getting orders may be hard, but it only takes 1 good customer to make it worthwhile.

Let's just say I've been taking note of the top spenders of document printing at my Staples, and, when the time is right, and I'm making enough money to sustain myself, I will steal those people away from that craphole. I have confidence that I can do it because as the now (previous) print supervisor, I built a rapport with these people. One of these people I have in mind can spend up to $400 in a single order. Obviously, that's with Staples prices. It would be less for me because of my lower prices obviously, but the profit margin is definitely still there so even $300 and I'd be happy. lol

I'm basically gonna cherry pick customers while continuously marketing to other local customers.
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44GuitarBoy 5 years ago
I could raise prices, but I'm trying to low ball Staples and OD/OM by a cent or two. And you know my costs roughly.. Even with lower prices it's about 80% margin for even the cheapest 20lb paper.
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44GuitarBoy 5 years ago
@.:A-MAN:. Getting orders is the hard part, yes. I'll be printing my own marketing materials and going to different businesses handing things out locally. But the remote buyers who either place an order or just spend $1.99 and don't buy right away helps to offset and fuel the cost of my local marketing.

The app money is supposed to be passive, and get me started.
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70.:A-MAN:.
5 years ago
Sounds pretty nice.

As for the reimbursement thing, it doesn't sound too bad, but I wonder, why not make the app free and then take a little extra (just a few cents) for each print instead? Getting installs (or downloads, whatever you wanna call it) is the hard part. People generally want to see their options before they commit any money and ultimately, making your profit per-order is a recurring revenue stream vs. an one time one if they pay up-front for the app.

Technically, you could still do the X off your first print that way too. Would be another nice flashy thing to draw someone's attention, just might not be necessary.
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44GuitarBoy 5 years ago
The app would either be an iframe of the website, or I could make a copy of all the HTML for offline use. You just wouldn't be able to actually submit and pay for the order until you had a connection. The order submission is just an AJAX call to a couple PHP files so everything else can definitely be packed into an app.
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